Streamlining User Experience at Celonis
Imagine onboarding seamlessly to a platform, accessing insights instantly, and navigating workflows effortlessly. At Celonis, the leader in Process Mining and Process Intelligence, the challenge was to turn complex systems into intuitive user experiences that drive satisfaction and efficiency.
Despite its cutting-edge solutions, Celonis faced usability challenges—from fragmented signups to error-prone workflows—that hindered user engagement. As a UX Designer, my mission was to align user needs with business goals, transforming these pain points into scalable, user-centered solutions.
Over 3.5 years, I led initiatives to streamline onboarding, automate usability feedback, and enhance workflows. By applying expertise in UI/UX design, research, and prototyping, I delivered data-driven solutions that improved usability and adoption.
My efforts reduced onboarding friction, boosted workflow success rates, and established scalable research frameworks, showcasing how strategic UX can revolutionise enterprise solutions.
Unified sign up experience
Challenge
Getting new users into the product involved a lengthy and fragmented process, creating unnecessary friction and increasing drop-off rates.
Solution
Designed and implemented a unified signup experience that streamlined the onboarding process, reducing steps and ensuring a seamless journey into the product.
Impact
The new experience reduced drop-off rates significantly, increased onboarding success, and improved initial user satisfaction, driving higher engagement metrics.
Automated User Feedback + Usability Testing
Challenge
Collecting feedback and identifying usability issues relied heavily on manual processes, which were slow and resource-intensive.
Solution
Implemented automated surveys (NPS and CSAT) at critical touchpoints in the user journey, utilizing Appcues to streamline feedback collection and analysis.
Impact
Enabled real-time identification of usability issues, accelerated research cycles, and improved user satisfaction by addressing issues more efficiently.
DATETIME Mapping Improvements
Challenge
Users faced confusion and frequent errors when mapping DATETIME formats for Salesforce and Oracle Quickstarts, leading to a high failure rate of 43%.
Solution
Redesigned the DATETIME mapping workflow, introducing clearer guidance, better validation, and more intuitive interactions for users.
Impact
The improvements raised the success rate from 57% to 77%, reducing user frustration and boosting overall adoption of the Quickstarts.
Website Research and Strategy Initiatives
Challenge
Key stakeholders lacked actionable insights about how leads and prospects navigated the website, leading to misaligned decisions on website optimisations.
Solution
Conducted 13 user interviews and synthesised findings into prioritised insights and opportunities. Presented actionable recommendations to stakeholders for improving the sales journey.
Impact
The research informed strategic website redesign decisions, aligned cross-department efforts, and set the stage for an improved user experience for sales prospects.
